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Talon boosts Ada’s capabilities through Tamoco partnership

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network. The partnership follows Ada’s continued success in helping advertisers to accurately target OOH campaigns on actual ...

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Talon Outdoor: closing the evidence gap in Out of Home

By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains an over-reliance on some performance metrics that still profess to measure efficiencies rather than effectiveness. This is changing as we ...

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Richard Bond of Talon: how Out of Home advertising can create the tipping point for start-up success

We all know the age-old phrase, “you have to speculate to accumulate.” When talking about building a brand, there’s a certain amount of risk involved in choosing the right direction, especially when there are seemingly endless options on the table. ...

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Should you have branded packaging for your deliveries?

The packaging of your products is just as important as the product itself, and so investing in branded packaging for your deliveries is nothing to turn your nose up at. As a matter of fact, great packaging is especially significant ...

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Talon Canvas – exploring the creative potential in OOH

Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences campaign effectiveness. In the first instalment, we explored the science behind creativity and proposed that for true advertising effectiveness you ...

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