There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting ...
Read More »Talon CEO Barry Cupples: how technology has created a new world of Out of Home
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a lead? Of course it can,” says Talon Group CEO Barry Cupples. “We proved it could with our #SendingLove campaign at ...
Read More »Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home
A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...
Read More »David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX
The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy and I can guarantee the flavours of soap and the texture of a walrus’ behind. My only culinary claim to ...
Read More »Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021
There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...
Read More »OOH industry reunites to support Cephas Williams’ ‘9:29’ campaign/ George Floyd tribute one year on.
Cephas Williams, founder of The Black British Network, has launched a campaign on Digital OOH (DOOH) screens one year since the murder of George Floyd on May 25, 2020. The campaign is titled ‘9:29’ (the time it took for Floyd ...
Read More »Talon Group and Buntin Out-of-Home Media partner to fuel OOH in the US
Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an ...
Read More »Talon’s Barry Cupples: reinforcing the value of the specialist model in Out of Home
“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of the independent specialist Out of Home agency. “Our primary job is to be a flag bearer for our clients. It’s ...
Read More »Barry Cupples of Talon: amplifying and extending the strength of Out of Home creativity
Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium. Posters offer an opportunity to reach masses of people with simple, compelling messages and some of the world’s great artists ...
Read More »