Even in a time like this there are green shoots in adland. Over the past year we’ve all seen an emergence of a number of new creative agencies. This is an important element in the way the creative industry renews ...
Read More »JAA Media’s Ian Redman: say what you mean otherwise nobody will know what’s going on
When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide of jargon has finally become unstoppable. Us connoisseurs of guff used to amuse ourselves with the Random Corporate Bullshit Generator. ...
Read More »JAA Media’s Richard Temple: bring back jingles to fight food regulation!
“Anything can happen at backgammon.” Political diarist Alan Clarke’s shrug to events beyond all of our control is an apt way to describe any articles on ‘future-wanging’ for 2021. There are simply too many variables outside our control for 2021 ...
Read More »John Ayling of JAA Media: this crisis is terrible – but we have been here before
History has shown that the media industry is more than capable of weathering a storm, writes JAA Media’s John Ayling. As we enter a new year – and a new lockdown in the UK – Its timely to revisit a ...
Read More »Support our journalism with a contribution that suits you
Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...
Read More »How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal. It has changed how brands interact with their customers, how customers think and behave, and how consumer decisions are made. ...
Read More »Shark creative awards open for business
The Shark Awards have launched their 2020 awards season and are now open for entries in advertising, digital, design, short film and music video. There are some changes to this year due to the Covid-19 pandemic. The awards will still ...
Read More »Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three
New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (Covid-19) pandemic has already brought ...
Read More »Rental homes brand Tipi uses Talon’s Ada for data-led Out of Home strategy
Rental homes brand Tipi uses Talon’s Ada For data-Led OOH strategy to boost brand awareness, consideration and trust Market leading lifestyle-focussed rental homes brand Tipi drives enquiries and leases of its Wembley Park apartments using a sophisticated Out of Home ...
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