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Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they’re one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that way. ...

A new year always brings a renewed sense of vigour and purpose. People pledge to do more for themselves; more for others. Maybe that means getting a campaign away for a good cause, or finally getting that side-hustle off the ...

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network. The partnership follows Ada’s continued success in helping advertisers to accurately target OOH campaigns on actual ...

By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains an over-reliance on some performance metrics that still profess to measure efficiencies rather than effectiveness. This is changing as we ...

We all know the age-old phrase, “you have to speculate to accumulate.” When talking about building a brand, there’s a certain amount of risk involved in choosing the right direction, especially when there are seemingly endless options on the table. ...

The packaging of your products is just as important as the product itself, and so investing in branded packaging for your deliveries is nothing to turn your nose up at. As a matter of fact, great packaging is especially significant ...

At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based ...

By Talon Outdoor. In a media first, Hiscox’s ‘CyberLive’ deployed a real-time Out of Home advertising campaign to highlight the prevalence of hacking in the modern digital world. As part of a wider drive for the specialist insurance firm, Hiscox ...

Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences campaign effectiveness. In the first instalment, we explored the science behind creativity and proposed that for true advertising effectiveness you ...