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Tom Denford and David Indo from ID Comms: what will happen in 2018?

On this #MediaSnack special Tom and David celebrate the 100th episode by by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018. It’s been a challenging time ...

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Tom Denford and David Indo at ID Comms: is media ruining advertising?

On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests ...

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Tom Denford and David Indo from ID Comms: has Facebook peaked?

On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain its incredible rate of growth. This is going to be hard for a business for that relies on advertising for ...

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Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box

On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for ...

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Tom Denford and David Indo from ID Comms: who wants to be a media CEO?

On this week’s #MediaSnack Tom and David look at the sudden wave of CEOs departing UK media agencies. Four big names have left media leadership positions in one week. They ask what’s causing the rush to depart/escape/replace (delete as appropriate) ...

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Tom Denford and David Indo from ID Comms: could Accenture buy Publicis Groupe?

On this week’s #MediaSnack Tom and David look at the rumours (and plausible evidence) that one of the major advertising holding companies will become an acquisition target for one of the big consultant or audit firms. These whispers first became ...

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Hogarth Worldwide: from localisation and adaptation to creative excellence

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we ...

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