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Nick Mawditt of Talon Outdoor: why 2018 brings brand and digital certainty to the Out of Home marketplace

Despite the economic and political challenges we’re faced with seemingly daily, we expect 2018 to be a landmark year for many reasons. If one certain thing is uncertainty, this shouldn’t detract from the opportunity for businesses to use Out of ...

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A beginner’s guide to ecommerce stores and how to earn profit

Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for both the owner of the store and its customers. While it is easier to create an online shop than a ...

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Tom Denford and David Indo from ID Comms: the top Christmas ads of 2017

On this week’s #MediaSnack Tom and David look at the phenomenon of British Christmas TV ads. The trend to invest heavily in Christmas advertising was kickstarted by John Lewis and now a dozen or so retailers are investing large sums ...

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Tom Denford and David Indo from ID Comms: what will happen in 2018?

On this #MediaSnack special Tom and David celebrate the 100th episode by by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018. It’s been a challenging time ...

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Tom Denford and David Indo at ID Comms: is media ruining advertising?

On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests ...

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Tom Denford and David Indo from ID Comms: has Facebook peaked?

On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain its incredible rate of growth. This is going to be hard for a business for that relies on advertising for ...

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