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Tom Denford and David Indo from ID Comms: who wants to be a media CEO?

On this week’s #MediaSnack Tom and David look at the sudden wave of CEOs departing UK media agencies. Four big names have left media leadership positions in one week. They ask what’s causing the rush to depart/escape/replace (delete as appropriate) ...

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Tom Denford and David Indo from ID Comms: could Accenture buy Publicis Groupe?

On this week’s #MediaSnack Tom and David look at the rumours (and plausible evidence) that one of the major advertising holding companies will become an acquisition target for one of the big consultant or audit firms. These whispers first became ...

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Hogarth Worldwide: from localisation and adaptation to creative excellence

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we ...

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Tom Denford and David Indo from ID Comms: how to tackle ad fraud

On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, more than ...

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Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly

On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared ‘duopoly’ of Google and Facebook. The duopoly has accounted for almost all the growth in digital media spend in recent ...

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Tom Denford and David Indo of ID Comms: Facebook gets it wrong again

On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism and analyst work reveals that Facebook’s audience tools are claiming to reach significantly more people than exist in nine major ...

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