Author Archives: Partner Content

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Tom Denford and David Indo from ID Comms: how to run a brilliant media pitch

On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches. They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. The result is ...

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Tom Denford and David Indo from ID Comms: transparency crisis hits Japan

On this week’s #MediaSnack, Tom and David highlight the rather sad news that the media transparency concerns are not going away anytime soon. Stories have been emerging this week from Japan where Dentsu, the dominant advertising services group, has admitted ...

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Tom Denford and David Indo from ID Comms: the seven billion dollar media man

On this week’s #MediaSnack Tom and David review news that P&G have hired a new global media director, pinching the impressive Gerry D’Angelo from Mondelez to lead their global $7.2bn media operations. Media is a massive business driver for P&G, ...

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Tom Denford and David Indo from ID Comms: Are 50 per cent of CMOs useless?

This week’s #MediaSnack has a back to school flavour as Tom and David review some of the key stories from the summer. First they discuss the news that global drinks giant Diageo has retained Dentsu Aegis as its long-standing media ...

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Tom Denford from ID Comms: what is a media audit?

On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part of the problem is that what people typically call a media audit (using what’s become known as a media auditor) ...

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ID Comms’ Tom Denford and former Mondelez exec Pete Mitchell: what does a chief media officer really do?

On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until recently Pete was part of Mondelez’ highly respected global media team. He is now partner at Kudos Content. Pete talks ...

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David Indo from ID Comms: The £100 million media boss

On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle is essentially the brand’s Chief Media Officer. She ...

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