Author Archives: Partner Content

Partner Content
This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Tom Denford and David Indo from ID Comms: Are 50 per cent of CMOs useless?

This week’s #MediaSnack has a back to school flavour as Tom and David review some of the key stories from the summer. First they discuss the news that global drinks giant Diageo has retained Dentsu Aegis as its long-standing media ...

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Tom Denford from ID Comms: what is a media audit?

On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part of the problem is that what people typically call a media audit (using what’s become known as a media auditor) ...

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ID Comms’ Tom Denford and former Mondelez exec Pete Mitchell: what does a chief media officer really do?

On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until recently Pete was part of Mondelez’ highly respected global media team. He is now partner at Kudos Content. Pete talks ...

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David Indo from ID Comms: The £100 million media boss

On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle is essentially the brand’s Chief Media Officer. She ...

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Tom Denford and David Indo from ID Comms: Haribo wins rebate court case

On this week’s #MediaSnack Tom and David report on a landmark Supreme Court ruling in Germany that ends a six-year legal battle. The ruling creates a new precedent on how media agencies should manage rebates and other incentives and could ...

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Tom Denford and David Indo from ID Comms: why advertisers need a chief media officer

On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is the final stage in the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent ...

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