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Tom Denford and David Indo from ID Comms: the top Christmas ads of 2017
On this week’s #MediaSnack Tom and David look at the phenomenon of British Christmas TV ads. The trend to invest…
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Tom Denford and David Indo from ID Comms: What should Media put in Room 101?
On this week’s #MediaSnack Tom and David create a media version of the popular British TV game show called Room…
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Tom Denford and David Indo from ID Comms: what will happen in 2018?
On this #MediaSnack special Tom and David celebrate the 100th episode by by taking a look back at the highlights…
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Online marketing for casinos 101: player acquisition and retention
The online gambling sector provides an excellent case study for online marketing more broadly. Casino operators exist almost exclusively within…
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Tom Denford and David Indo at ID Comms: is media ruining advertising?
On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower…
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Tom Denford and David Indo from ID Comms: has Facebook peaked?
On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain…
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Tom Denford and David Indo from ID Comms: China’s unique digital giants
On this week’s #MediaSnack Tom and David take a look at what it takes to market successfully in China and…
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Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box
On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about…
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Tom Denford and David Indo from ID Comms: who wants to be a media CEO?
On this week’s #MediaSnack Tom and David look at the sudden wave of CEOs departing UK media agencies. Four big…
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