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Ad Tech
Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box
On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about…
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Advertisers
Tom Denford and David Indo from ID Comms: who wants to be a media CEO?
On this week’s #MediaSnack Tom and David look at the sudden wave of CEOs departing UK media agencies. Four big…
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Ad Tech
Hogarth Worldwide: from localisation and adaptation to creative excellence
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting…
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Advertisers
Tom Denford and David Indo of ID Comms: what’s ahead for 2018 media pitches?
On this week’s #MediaSnack Tom and David reflect on what’s driving media pitches in 2017 and what to expect to…
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Ad Tech
Tom Denford and David Indo from ID Comms: how to tackle ad fraud
On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted…
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How Hogarth steered the ad production revolution
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/What prompted you to start Hogarth? We saw the need for…
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Ad Tech
Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly
On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared…
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Advertisers
The history of gambling advertising: changes in the law and how it is promoted
By Jimmy Hartill Advertising is a vital part of running any business. It’s impossible to make money if nobody knows…
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Ad Tech
Tom Denford and David Indo of ID Comms: Facebook gets it wrong again
On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism…
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