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Ad Tech
JAA Media’s Ian Redman: say what you mean otherwise nobody will know what’s going on
When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide…
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JAA Media’s Richard Temple: bring back jingles to fight food regulation!
“Anything can happen at backgammon.” Political diarist Alan Clarke’s shrug to events beyond all of our control is an apt…
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John Ayling of JAA Media: this crisis is terrible – but we have been here before
History has shown that the media industry is more than capable of weathering a storm, writes JAA Media’s John Ayling.…
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Ferrero launches ‘Golden Experience’ multi-market airport campaign across Europe.
Ferrero has launched a Christmas campaign in Travel Retail stores across five European markets. The campaign is a result of…
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The growth of online casino platforms
Online casino platforms have been growing at a rapid pace since they have been legalized back in 1994. The rapid…
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Ad Tech
Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
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News
Why Instagram is a great tool for effective sports marketing
Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with…
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How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal.…
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Talon Outdoor: Out of Home industry unites to support Black British Network
Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH)…
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