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Ad Tech
Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
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News
Why Instagram is a great tool for effective sports marketing
Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with…
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Advertisers
How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal.…
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Advertisers
Talon Outdoor: Out of Home industry unites to support Black British Network
Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH)…
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Ad Tech
FirmDecisions breakaway joins rival consultancy MediaPath
More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy,…
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Advertisers
Talon: back to Old School: media planning lessons post-Covid
New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick…
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Ad Tech
Why Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies…
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Advertisers
Talon Outdoor: Maxx Media applies Ada data for greater audience understanding
How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location…
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Advertisers
The craziest sports advertising campaigns ever made
No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is…
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