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Advertisers
Dentsu Creative goes all out for American Express Platinum
A new campaign for American Express Platinum gives us a full-on, hedonistic, live-life-to-the-full narrative inspired by member perks like late…
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Advertisers
Argos goes for more premium look in new campaign by T&P
Argos wants to change its image as a bargain basement retailer, and has briefed The&Partnership to get a new message…
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Advertisers
Hershey and Mother shamelessly jump on royal bandwagon
The palace has relaxed rules around coronation merchandise, allowing anyone to borrow royal motifs for the occasion, as long products…
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Advertisers
Three Business and Wonderhood launch first standalone campaign: ‘Life happens while you work’
Wonderhood Studios’s campaign for Three Business takes a humorous and realistic look at the constant need to blend personal and…
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Advertisers
Jim Beam sings ‘Sweet Caroline’ for new ‘people are good for you’ campaign
Sweet Caroline has recently found popularity as an England football stadium singalong tune, so much so that it seems strange…
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Advertisers
Every tipple helps: Tesco opens pub to celebrate coronation
Brands seem at a bit of a loss about how to mark the coronation of King Charles III this weekend.…
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Botticelli’s Venus gets a naff makeover in disastrous Italian tourism campaign
Italy’s tourism ministry has launched a €9m travesty of a campaign that reimagines Botticelli’s Venus as a mini-skirted “virtual influencer”…
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Advertisers
A brew for boomers: Beck’s Brazil targets 70+ drinkers
Anti-ageism may be gathering force in the ad industry. Beck’s has now introduced a new 70+ beer, suitably packaged in…
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Agencies
BMB chief strategy officer jumps ship to McCann London
McCann London is assembling a crack team of women at the top. The latest recruit is Mel Arrow who joins…
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