Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Hakuhodo lures Farah Ramzan Golant back to agency life to drive expansion of its new Kyu network across EMEA

Japanese advertising’s second biggest group, Hakuhodo Holdings, seems to have been quietly building a pretty credible collection of agencies, called Kyu, outside of its homeland. Kyu, which is mostly based in North America, has appointed AMV BBDO’s former chairman, Farah ...

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B&Q’s new ad by WCRS empowers everyone to ‘do it’

Here’s an ad that knowns its target audience: anyone who has ever felt defeated by the prospect of DIY. Which has got to be most of us. WCRS breathes new life into the “You can do it when you B&Q ...

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