This brilliant ad does a good job of scaring younger people into voting in next month’s US midterm elections. The message from smug baby boomers is terrifying: “Trump’s our guy,” “Sure, school shootings are sad, but I haven’t been in ...
Read More »Serena Williams and teenage girls put breast cancer awareness month in the spotlight
October is breast cancer awareness month, which often inspires some memorable work to promote the cause. Mortierbrigade in Belgium has put adolescent girls in the spotlight, with a film featuring eight teenage girls, reflecting the one in eight women who ...
Read More »Hakuhodo lures Farah Ramzan Golant back to agency life to drive expansion of its new Kyu network across EMEA
Japanese advertising’s second biggest group, Hakuhodo Holdings, seems to have been quietly building a pretty credible collection of agencies, called Kyu, outside of its homeland. Kyu, which is mostly based in North America, has appointed AMV BBDO’s former chairman, Farah ...
Read More »B&Q’s new ad by WCRS empowers everyone to ‘do it’
Here’s an ad that knowns its target audience: anyone who has ever felt defeated by the prospect of DIY. Which has got to be most of us. WCRS breathes new life into the “You can do it when you B&Q ...
Read More »Intersport takes up French advertising tradition of storytelling and romance, then adds sweat
Perhaps it’s because we only see the crème of the crop, but it seems like French agencies have a particular talent for romantic, uncomplicated storytelling. This feelgood spot for global retailer Intersport is no exception. It stars a young woman ...
Read More »Mother and Moneysupermarket finally go their own ways with help from Sindy and Fleetwood Mac
Two Sindy dolls get the last word in Mother’s last ad for Moneysupermarket, which takes the form of a tribute to Ridley Scott’s classic 1991 movie, Thelma & Louise. Just like in the film, the two main characters drive away ...
Read More »Got milk? Breast pumping gets its catwalk debut, and inspires some cool dance moves
What’s the “next big thing” at London Fashion Week? Well, it’s got nothing to do with hemlines or colour palettes – this season it’s all about the stealth breast pump, if femtech firm Elvie is to be believed. Elvie launched ...
Read More »Virgin Atlantic, Virgin Holidays and easyJet take similar routes to escape the winter blues
Now that the summer is over, the tans are fading and the days are getting shorter, the only sensible thing to do is to plan the next holiday. Virgin Atlantic, Virgin Holidays and easyJet all launch new campaigns this weekend ...
Read More »Netflix viewing grows 45 per cent as binge watching and video on demand gain in popularity
Netflix CEO Reed Hastings famously said that the company’s biggest competitor is sleep, as IPA president Sarah Golding reminds us in relation to the trade body’s new Touchpoints survey, which shows Netflix viewer numbers up 45 per cent over the ...
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