Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Carwow appoints TBWA London to help evolve its car buying comparison site

TBWA London has been appointed as lead agency by Carwow, an online retail platform for new car buyers. Carwow previously worked with Creature London, which made the “Tamed” campaign (below), and TBWA claims that UK billings are worth more than ...

Read More »

Jägermeister picks Engine as global creative agency

The Jäger bombs are on Engine: the German liqueur brand has appointed the agency to lead its global creative business, following a pitch that started more than a year ago. It’s an important win for Engine, which is trying to ...

Read More »

BBDO NY imagines a world where men have periods too

BBDO seems to be the go-to agency for period-related campaigns. AMV in London has done well with its Essity “Blood Normal” and “Viva la Vulva” work, and now the New York office has created a gentler, but just as impactful ...

Read More »

Wieynk, ex Publicis and AKQA, joins AnalogFolk as global CEO

AnalogFolk has reshuffled at the top to bring on board Guy Wieynk, who recently spent four years as CEO of Publicis UK and Western Europe. Wieynk’s appointment to global CEO represents a speedy move in the wake of the departure ...

Read More »

Now CMO Sarah Jenkins quits Grey London — who’s left?

Would the last person to leave Grey London please turn out the lights? After CCO Vicky Maguire’s defection to Havas comes the news that CMO Sarah Jenkins (left) is moving to the role of MD at Saatchi & Saatchi. Jenkins ...

Read More »

The creative half of your advertising isn’t working: Kantar says awards don’t boost the bottom line

This year’s Cannes Lions winners are only 50 per cent as effective at long-term branding as the winners of five years ago, according to analysis from Kantar, which also claims that only one in four award-winning creative ads delivers “brand ...

Read More »