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Creative
4creative sends cake components to a sticky destiny in ‘Bake Off’ trailer
A new season of enduringly popular show The Great British Bake Off hardly needs a promo, but Channel 4 wanted…
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Agencies
VCCP and Snap Ldn ‘Give a shift’ about recruiting nurses and carers
Florence is an app that helps social care managers connect with nurses, carers and support staff when they have shifts…
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Advertisers
Ikea’s Oxford Street store is in the bag thanks to Mother London
It’s going to be another year until Ikea Oxford Circus is open, but work has finally started on the store…
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Advertisers
Even Apple can use the charms of a cute, helpless puppy to sell the brand
Apple’s ‘The Greatest’ won a Grand Prix at Cannes with a film paying tribute to users with disabilities. Now “The…
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Advertisers
AB InBev, EE and Boots all fall foul of the ASA. Is it that hard to get it right?
This weeks ASA rulings are out and some big brands are in disgrace. A colourful cartoon TV ad for AB…
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Advertisers
Mother in Singapore wins Star Alliance global creative account
The Secret Little Agency, Mother’s Singapore office, has been appointed as lead global creative agency for Star Alliance, whose 26…
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Advertisers
AXA and Fallon find an optimistic way to talk about insurance
A new campaign by Fallon sells insurance with the very cheerful line, “Future you will thank you.” It shows a…
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Agencies
Uncommon says ‘F.U.’ to the status quo in new venture with ex-Habito client
Good to see that the recent Havas deal has not dimmed Uncommon’s rebellious streak. The agency has teamed up with…
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Agencies
Game of Our Lives and 180 Amsterdam call for true global inclusion of women in sport
While England and Spain battle it out in the FIFA Women’s World Cup final this weekend, NGO Game of our…
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