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Advertisers
Scots are tight, Brummies are dirty, says C4 report on class in ads
Channel 4’s “Mirror on Class and Social Grade” study is a stark reminder that the ad industry really needs to…
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Creative
BMB founder Andrew McGuinness is the man bringing Elvis back to life
It’s always good to see people thriving in a life beyond advertising, and Andrew McGuinness, who co-founded Beattie McGuinness Bungay…
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Agencies
CEO Arthur Sadoun thanks all 100,000 Publicis employees, with help from AI
Publicis Groupe is feeling pretty pleased with how 2023 panned out, so instead of issuing the now-standard New Year “Wishes”…
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Advertisers
Fitness or performance art? Equinox gyms wants it both ways
More January fitness advertising, this time from upmarket gym chain Equinox whose slogan is “It’s not fitness it’s life,” although…
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Advertisers
Ex TikTok and Apple marketer joins Pizza Hut as new CMO
Pizza Hut is a brand in need of a revamp, and Jana Ulaite has been brought in to do the…
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Advertisers
Mother makes Gousto recipe boxes the main event of a night in
New year’s resolutions often include eating better, and Gousto reliably returns every January for a burst of advertising to persuade…
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Advertisers
Cadbury celebrates 200 years with VCCP and the Great British public
Founded in Birmingham on 4th March 1824, Cadbury is marking a milestone anniversary by putting a twist on its “Mum’s…
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Advertisers
How come you don’t stink? asks VCCP US for P&G’s Native deodorant
What do you do when your husband is lost in the woods, roaming territory that’s teeming with bears? His wife…
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Advertisers
Coca-Cola says ‘Yes chef’ to ‘The Bear’ in new multi-brand ad
A particularly edgy and difficult episode of The Bear – one of the big TV hits of 2023 – is…
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