CEO Arthur Sadoun thanks all 100,000 Publicis employees, with help from AI

Publicis Groupe is feeling pretty pleased with how 2023 panned out, so instead of issuing the now-standard New Year “Wishes” film, CEO Arthur Sadoun sent an individual “thank you” message to every single one of the group’s 100,000 employees.

Thanks to an AI twin – and AI versions of other senior leaders including Maurice Levy, Nigel Vaz and Carla Serrano – every message contains personalised references to the colleague’s own extra-curricular interests, from sky diving and tennis to video games and gymnastics.

Some tricks are repeated – Arthur claims to have the individual’s name tattooed on his arm, painted on his coffee mug, or etched into his desk – but it’s still a pretty impressive demonstration of AI’s capabilities. Good to see someone having fun with the technology.

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