Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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Emma HallApril 4, 2018
530

Tom Daley’s ad for HTC gets him in hot water with the ASA

https://www.youtube.com/watch?v=a106dv7Qm08 Olympic medalist Tom Daley has been caught doing something he shouldn’t. He’s been diving from a 10-metre board with…
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Emma HallMarch 29, 2018
437

Specs are the new sneakers, says eyewear brand Ace & Tate

The “Should’ve gone to Specsavers” line has dominated eyewear marketing so completely and for so long that every other player…
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Ad Tech

Emma HallMarch 29, 2018
634

Now Havas joins the blockchain gang

Blockchain is a buzzword for 2018: it powers cryptocurrencies and can turn a company into a magnet for funding. Havas…
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Ad Tech

Emma HallMarch 21, 2018
690

This is how Publicis Groupe’s Marcel platform will work

Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember,…
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Ad Tech

Emma HallMarch 19, 2018
468

Ikea game show puts taste to the test

Ikea’s latest work is a TV game show called “Matchers Keepers,” which works a bit like Mr and Mrs, but…
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Emma HallMarch 16, 2018
2 446

Formula 1 needs to lose macho petrolhead culture as well as the grid girls if it wants to appeal globally

Now that the grid girls are gone and Bernie Ecclestone has taken a back seat, Formula 1 at last has…
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Agencies

Emma HallMarch 15, 2018
486

Sorrell’s WPP bonus falls to “just” £10m – but will he mollify his critics by waiving it?

Martin Sorrell’s position as the best-paid FTSE 100 CEO could be under threat now that his 2017 bonus has been…
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Ad Tech

Emma HallMarch 7, 2018
646

Accenture’s pitch to CMOs: we can save your job

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above),…
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Emma HallMarch 5, 2018
525

Nokia tests reliability to the limit in Mother’s new ad

Even iPhone obsessed millennials know the Nokia “brick” is indestructible, so Mother’s new ad for the brand cleverly trades on…
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