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Advertisers
Citroën hitchhiker takes a road trip through the decades
BETC Paris won the Citroën business from fellow Havas agency Les Gaulois last year, and created a new agency called…
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Advertisers
Tom Daley’s ad for HTC gets him in hot water with the ASA
https://www.youtube.com/watch?v=a106dv7Qm08 Olympic medalist Tom Daley has been caught doing something he shouldn’t. He’s been diving from a 10-metre board with…
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Advertisers
Specs are the new sneakers, says eyewear brand Ace & Tate
The “Should’ve gone to Specsavers” line has dominated eyewear marketing so completely and for so long that every other player…
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Ad Tech
Now Havas joins the blockchain gang
Blockchain is a buzzword for 2018: it powers cryptocurrencies and can turn a company into a magnet for funding. Havas…
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Ad Tech
This is how Publicis Groupe’s Marcel platform will work
Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember,…
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Ad Tech
Ikea game show puts taste to the test
Ikea’s latest work is a TV game show called “Matchers Keepers,” which works a bit like Mr and Mrs, but…
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Advertisers
Formula 1 needs to lose macho petrolhead culture as well as the grid girls if it wants to appeal globally
Now that the grid girls are gone and Bernie Ecclestone has taken a back seat, Formula 1 at last has…
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Agencies
Sorrell’s WPP bonus falls to “just” £10m – but will he mollify his critics by waiving it?
Martin Sorrell’s position as the best-paid FTSE 100 CEO could be under threat now that his 2017 bonus has been…
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Ad Tech
Accenture’s pitch to CMOs: we can save your job
Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above),…
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