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Advertisers
Toilets and chicken shops bring Google’s US Oscars ad down to earth for a UK audience
Google Assistant has created a UK version of its US Oscars ad, and it’s an interesting study in the differences…
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Advertisers
Wagamama bucks the casual dining crunch and nourishes ‘from bowl to soul’
While Jamie’s Italian, Byron Burgers, Strada and the rest feel the casual dining crunch, Wagamama is one of the few…
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Advertisers
‘Push It’ real good – Pampers brings hip hop into the maternity ward
Matching Salt n Pepa’s 80s hit “Push It” with childbirth isn’t much of a stretch, strategy-wise, but this new Pampers…
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Advertisers
Skyn condoms campaign to save intimacy from the awful grip of VR
These are your worst VR fears realised: a desultory strip club where lonely punters in goggles watch a hologram pole…
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Advertisers
Ogilvy ditches Mather and adds ‘crafts’ and ‘capabilities’
Ogilvy & Mather’s much-trumpeted rebrand to plain Ogilvy is reminiscent of J Walter Thompson’s change to JWT in 2005. JWT…
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Advertisers
Creativity is the answer for Adidas’ World Cup ad
Adidas’ World Cup ad is here, and it’s very different to the serious, hero-worshipping football ads of old. The mood…
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Advertisers
Love Island 2018 entices more big brands on board
Love Island is back on ITV2, and the conversation remains as riveting as ever, with stationery supplies taking centre stage…
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Advertisers
Self regulation on trial as ASA faces challenges from MPs on obesity and ticketing
The Advertising Standards Authority is having to fight its corner more and more these days, as the obesity crisis and…
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Advertisers
Sorrell is back with “next generation” advertising group
All those people who dismissed 73 year-old Martin Sorrell as too old to start again are now eating their words.…
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