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Advertisers
Let fries be your guide in McDonald’s ads by TBWA\Paris
For decades we have been directed to the nearest McDonald’s by utilitarian yellow arrows on red signs, so what a…
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Channel 4 invites the nation to unite over the Bake Off
Bankable format shows are becoming increasingly important to broadcasters, and a big attraction for advertisers, as ITV2’s Love Island has…
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Deal or no deal, UK ad spend will keep rising says AA/WARC
UK adspend rose 4.2 per cent in the first quarter of 2019, according to the latest Advertising Association/WARC expenditure report.…
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FCB promotes Cannes creative hero but will that be enough?
Say what you like about Cannes, it has a powerful ability to make careers for advertising creatives: like an appearance…
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Condom brand Skyn takes a rocket to the moon
All this talk of rockets around the 50th anniversary of the moon landing has proved too much to resist for…
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Ad Tech
IPA Bellwether shows marketers uncertain about the future
Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute…
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The new Mini Electric comes with a money-back guarantee
You can’t get hold of the new Mini Electric until next March, but The Brooklyn Brothers has started on the…
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We Are Pi wins global brand and strategy for Intersport
Dutch agency We Are Pi has been awarded the global account for France-based retailer, Intersport — which claims to be…
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MullenLowe’s Amazon Prime debut says ‘Epic can’t wait’
Amazon’s roster of agencies – and its advertising budget – seems to be getting bigger all the time. This is…
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