Condom brand Skyn takes a rocket to the moon

All this talk of rockets around the 50th anniversary of the moon landing has proved too much to resist for condom brand Skyn and its new line of sex toys.

Sid Lee Paris’s film talks of “insatiable curiosity” and the fantasy of space — the message is that exploring space is all very well, but we need to feel more comfortable exploring our own bodies.

The agency also sent two billboard trucks bearing the message, “Explore Yourself,” to drive around the SpaceX and NASA headquarters in LA and Washington DC this weekend.

MAA creative scale: 6.5

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About Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.