Let fries be your guide in McDonald’s ads by TBWA\Paris

For decades we have been directed to the nearest McDonald’s by utilitarian yellow arrows on red signs, so what a stroke of genius by TBWA/Paris to view them afresh as an opportunity to create stylish ads for the brand.

The signs are classic late 60s minimalism, given a modern twist by the colour choices.

MAA creative scale: 9

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.