London agency Joint usually delivers and it’s done so again for Valeo Confectionery’s Fox’s sweets, illustrating their miraculous long-lastingness with some spectacular stone-skimming.
Not the most original schtick maybe – it’s the old Heineken ‘refreshes the parts’ strategy – but nicely judged and executed. This is a one-minute version of the three minutes we first featured (seems to have gone now) but it works fine.
