Ads these days tend to fall into two categories: the big filmic efforts from (mostly) tech giants and more modest, barely noticeable ones from most of the others who’ve spent all their money on digital.
St Luke’s is a London agency that goes the extra mile for all its clients. It hasn’t been a good week for them, losing Tanqueray to Anomaly, but its debut for South Western Railways – ‘Spread Your Wings’ – is a pleasing effort, with lots of terrible puns and nifty animation from Smith & Foulkes.
No idea if coming up to London from the west country is really such a pleasurable experience. But it’s an ad….