Uncommon Creative Studio is one of those agencies that always tries to be different – creative with a capital ‘C’ – and, often, such agencies run out of gas. Clients can find them invigorating but exhausting.
But, four years in, Uncommon is showing stamina as well as a turn of foot: still taking some clients to where they, probably, didn’t expect to go. One such is B&Q.
A darkish bit of existential animation is pretty radical for the DIY sector.
Wonder what Uncommon will do next – expand internationally, sell? The founding trio were at Grey London, which could do worse than offer to buy them back.