MAA Ad of the Week: Joint for ‘long-lasting’ Fox’s

London agency Joint usually delivers and it’s done so again for Valeo Confectionery’s Fox’s sweets, illustrating their miraculous long-lastingness with some spectacular stone-skimming.

Not the most original schtick maybe – it’s the old Heineken ‘refreshes the parts’ strategy – but nicely judged and executed. This is a one-minute version of the three minutes we first featured (seems to have gone now) but it works fine.

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