MAA Ad of the Week: Vayner’s couch potatoes for Pepsi

Unusual to feature a first time ad viewing in this spot but Vayner Media’s hymn to couch potatoes featuring ‘Billions’ actor David Costabile is more than noteworthy: an unhinged football freak telling his (somewhat overweight) family not to go back out into a world tiptoeing out of pandemic restrictions if it means missing the opportunity to to watch hours of NFL on the box. Scoffing Pepsi and fast food.

https://www.youtube.com/watch?v=SR9wdPjru78&t=61s

Broadcasters’ sports ads fall over themselves to depict the obsession as wholesome, a way of “sharing” experiences, which is what we’re all supposed to do these days.

In comparison, this is hearteningly (or maybe heartlessly) real.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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