Has to be this one: yes, it’s a great brief with loads of guaranteed global airtime for a cause that everyone surely supports.
But moving away from the predicted “more brave heroes” schtick is a brave move from the agency and reminds us that disability isn’t just something we should think about every four years. “Wonderfully ordinary” is a stroke of genius.
Inclusion, obviously, only works if it doesn’t exclude anyone.
A well-deserved gold.