MAA Ad of the Week – ‘Super. Human’ from 4Creative

A new feature and what better way to kick things off than 4Creative’s “trailer” for Channel 4’s coverage of the Paralympics – ‘Super. Human.’

From creative team Scott Taylor and Andy Shrubsole, directed by Bradford Young.

Not everyone gets the opportunity to work for a year of so on such trailers but this is still exceptional, combining high impact with impeccable manners. It’s in your face but welcome.

4Creative has set the bar pretty high for its Paralympics efforts and this one is certainly a gold.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.