Droga5 won Maserati way back but a big campaign’s taken a long time coming. Is this it, from Droga5 London, with that ubiquitous former footballer D. Beckham?
So we have Dave driving a big red one but taking time out from being read his list of appointments to essay a few handbrake turns under what looks like London’s Westway.
And that’s seemingly it.
Rather like adam&eve’s new effort for Aviva, it’s kept afloat by a nice film – D5 London knows that craft is the key to so much.
And the handbrake turns etc do, in a way, capture the essence of why people use Beckham. He’s still somehow one of us although he’s a multi-millionaire.
MAA creative scale: 7.