Post-lockdown creativity: Other debuts for Bloom & Wild

Mother’s new agency Other is off to a flyer for launch client online florist Bloom & Wild, with a new line ‘Care Wildly’ highlighting the raw emotions that can lie behind a gift of flowers.

In the pandemic there’s an army of ‘Care Warriors’ out there it seems.

'Care Wildly' Bloom & Wild from Other on Vimeo.

Bloom & Wild Brand and communications director Charlotte Langley says: “Our new ‘Care Wildly’ platform is inspired by our wildly caring customers who are there to celebrate the highs and step up for the lows in life.

“So often our category is guilty of only presenting smiling women with perfect lives. And to be honest, we haven’t done much to challenge that to date. With our new ‘Care Wildly’ platform we want to honestly reflect the complex, supportive and beautiful relationships and moments we choose to mark by sending flowers.”

Crikey, an interesting quote from a client.

As you’d expect from this particular stable, it’s proper advertising. Expertly helmed by Jack Driscoll at Academy.

Teeters on the brink a bit but makes dry land in the end.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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