It’s… good. Mother almost makes KFC look classy in new ad

In reality it would take more than a few bars of Chopin’s “Nocturne” and some high quality cinematography to make KFC an aspirational brand, but this new campaign is a very watchable effort and a well crafted reminder of KFC’s famous line.

Dhiren Karnani, marketing manager at KFC UK & Ireland said: “KFC is truly finger lickin’ good, and this campaign will re-ignite the meaning back into the phrase we all know and grew up with.”

MAA creative scale: 7

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