Idris Elba goes on vacation with Stella

Idris Elba is appearing in even more ads than Robert De Niro these days and here he is again for Stella Artois, in an effort from VaynerMedia that seems aimed at the US market.

Well he’s got to do something while he waits to be the next James Bond.

Harmless enough but it’s content not advertising.

MAA creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.