Idris Elba misses his punches for Squarespace

Website creator Squarespace isn’t in the Super Bowl but it’s invested heavily in this contemporaneous ad with Idris Elba and British comedian Lolly Adefope, directed by Spike Jonze.

Elba sends himself up nicely and it makes the point that Squarespace is quick and easy but..

It’s too long and there’s too much umming and aahing even though that’s the point, sort of.

As is sometimes the case, a star-packed cast and an ace director means you’re reluctant to leave anything out. Which is the point of editing, of course.

MAA creative scale: 4.

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