MSQ Partners valued at £37.5m after new LDC investment

Mid-sized marketing group MSQ Partners has secured a new investor, private equity firm LDC in a deal that values the business at £37.5m.

MSQ’s agencies include Holmes & Marchant (branding & design), Smarts Communicate (PR and content), Stack (customer activation and engagement), Stein IAS (B2B marketing), The Gate (creative and media) and twentysix (digital). IT employs more than 600 people across 15 offices in the UK, Asia and US.

MSQ CEO Peter Reid (left) says: “Our new partnership with LDC will enable us to embark on the next phase of our growth journey, giving us the resources to further invest in our individual agency’s capabilities and accelerate the roll-out of our multi-disciplinary model internationally, whilst retaining the employee-ownership ethos that has been key to our success.

“The team at LDC understands our vision, and with their financial firepower and strategic support they are the perfect partner to help us reach our long-term growth objectives.”

In its old guise as Media Square MSQ was something a of a basket case but, under Reid, claims to have delivered double digit growth over its four years as MSQ.

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