You’re so MoneysuperMaaaaaaaahhhhhhhhhhhket. Watch Engine’s new ad

We wrote about the thinking behind Engine’s first campaign for Moneysupermarket earlier, and now we can finally view the film.

It wasn’t really worth the wait. The plan was to move on from the brand fame work that Mother did so well, but the ad is weighed down by the new strategy, and the CGI looks low rent.

MAA creative score: 4

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