You’re so MoneysuperMaaaaaaaahhhhhhhhhhhket. Watch Engine’s new ad

We wrote about the thinking behind Engine’s first campaign for Moneysupermarket earlier, and now we can finally view the film.

It wasn’t really worth the wait. The plan was to move on from the brand fame work that Mother did so well, but the ad is weighed down by the new strategy, and the CGI looks low rent.

MAA creative score: 4

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About Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.