Havas looks at the flip side of spring for Optrex

Believe it or not, it’s spring in the UK although you wouldn’t know it as you peer through the chilly gloom.

RB agency Havas London is reminding us though in this ingenious small number (ads so seem to be getting smaller in 2018, oh dear) for eye care brand Optrex. Spring is the start of the pollen/hay fever season.

Havas creative director Elliot Harris says: “Even non-sufferers should sympathise.”

OK get that.

MAA creative scale: 6.5

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.