MSQ and The Gate win Church & Dwight brand portfolio

Personal and healthcare company Church & Dwight has appointed MSQ Partners as its lead creative agency following a review run through Creativebrief.

MSQ Partners’ The Gate London leads on creative and strategy with Stack and Smarts Communicate providing specialist digital and social support.

MSQ will act as global lead agency on Pearl Drops, Femfresh and Anusol and will also work across the rest of the portfolio of personal, oral and healthcare brands which include Arm & Hammer, Nair, Stérimar, Orajel, First Response and Pre-Seed. Batiste will continue at BMB.

Church & Dwight marketing director Michael Benson says: “We’re very excited to start working with MSQ to determine the best creative routes for our portfolio of brands. We want to build long-term platforms for each brand globally, as well as in the UK.”

MSQ CEO Peter Reid says: “Church & Dwight is a dynamic, ambitious company with a fast-growing portfolio of brands. It is a further validation of the strength of our multi-disciplinary model and we’re thrilled to be chosen as partners.”

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