Leo Burnett relaunches Kellogg’s Special K as fitness boost

Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not. It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.’

Sensible enough given the tenor de nos jours. Assuming everyone agrees on these nutritional benefits of course but, presumably, they’ve checked them out.

Capable although hardly original.

MAA creative scale: 6.

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