Lime-A-Rita shocker is by the girls for the girls

Wanna know why there’s a shortage of female creative directors? Well FCB Chicago (enjoying an upturn it has to be noted) put together an all-female creative and account team for this new campaign for AB InBev’s Lime-A-Rita. Showing what women do when left to their own devices apparently.

Er, back to the drawing board girls. Your secrets are out, sadly.

A score? We’ll take the gentlemanly option in this case.

PS. Judging by some of its recent efforts Watching an AB InBev reel would be the ad equivalent of waterboarding.

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4 comments

  1. And, in the history of advertising how many average ads have been made by all male teams?

  2. You’re absolutely right Jane but this one is quite funny

  3. Wow, this is a pretty nasty little article. And Jane is right!

  4. It’s really funny.

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