Here’s another Super Bowl Bud Light ad from Wieden+Kennedy, this time featuring the “original party animal” Spuds Mackenzie, a bulldog who appeared for the brand back in the 1980s courtesy of DDB.
Wieden+Kennedy has resurrected him from doggy heaven to help the reluctant ‘Brian’ to get into the swing of things; his entry ticket being a case of the horrible-looking fluorescent Bud Light bottles.
Has so much fruitless ingenuity – from a fine agency at that – ever been showered on a brand?
Those bottles guys, you’ve got no chance (never mind the taste).
MAA creative scale: 2.