M&C and Found turn on the style for Peroni

Here’s a stylish new film for Peroni – or Peroni Nastro Azzuro to give the beer its full handle – featuring ‘master of taste’ Simone Caporale. From M&C Saatchi, directed by Found Studio’s Mike Sharpe. Found also provided the glossy post-production.

It’s slightly tongue-in-cheek too which is a relief in a beer world that often takes itself way too seriously.

Can’t quite imagine M&C commissioning this before Justin Tindall, formerly of Leo Burnett, took over as creative boss after the Lean Mean experiment.

Maybe it’s going back to being an ad agency.

MAA creative scale: 8.