M&C and Found turn on the style for Peroni

Here’s a stylish new film for Peroni – or Peroni Nastro Azzuro to give the beer its full handle – featuring ‘master of taste’ Simone Caporale. From M&C Saatchi, directed by Found Studio’s Mike Sharpe. Found also provided the glossy post-production.

It’s slightly tongue-in-cheek too which is a relief in a beer world that often takes itself way too seriously.

Can’t quite imagine M&C commissioning this before Justin Tindall, formerly of Leo Burnett, took over as creative boss after the Lean Mean experiment.

Maybe it’s going back to being an ad agency.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. I was always taught that if you have to talk about ‘style’, you’re simply demonstrating that you don’t have any.

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