M&C’s LIDA boosts creative with new ECD Winn

M&C Saatchi’s London agency may be having its travails but its digital and direct marketing agency LIDA seems to be motoring on. The agency’s newly-appointed CCO Trefor Thomas has appointed Tori Winn, one-time creative director and partner at Iris, as its new ECD.

Thomas and Winn (below) are replacements for high profile Nicky Bullard who joined McCann’s MRM Meteorite as chairman and CCO in January.


Winn started her career in her native US, becoming a creative director at Sony and Agency.com. She has worked on big brands brands including Coca-Cola, Sony, British Airways, Gucci, Microsoft and the London 2012 Olympics.

She says: “LIDA is an ambitious agency with an incredible team and an outstanding reputation and I’m delighted to be coming on board. It’s a really exciting time for the agency and I’m keen to get stuck in and help create the game-changing work that LIDA is best known for.”

LIDA’s clients include O2, Boots, IKEA, Virgin Holidays, RBS and Open University.

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