AMV lays down awards marker for Cancer Research UK

Cancer Research UK are lucky bunnies: already this week we’ve had a Braveheart-style opus from Mother for the charity’s ‘Pink Army’ of female runners and now here’s another beauty from AMV BBDO.

I can think of a few household name corporations who couldn’t run to Mother and AMV.

The sign of many cancers is a lump but many of us ignore them, out of fear or just because we’re too busy. As here:

Unignorable. MAA creative scale 8.

Might even deserve more but charities start from the position that most of us are on their side, being the kind folk we are. Which wouldn’t be the case with, say, McDonald’s. So the task is a bit easier.

But this particular task could hardly be done better.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Chas Van Saintoram

    It’s like a revamped version of the one Colenso BBDO NZ did for breast cancer all those years ago, and got Silver at Cannes.

    I wonder how this will go?