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W+K’s ‘Sing It Kitty’ is the UK viral hit of the year so far
Wieden+Kennedy’s ‘Sing It Kitty’ for Three does, indeed, seem to be a viral hit with around eight million hits for the two official versions on YouTube (assuming there’s no duplication) in not much over a week.
And it’s inspired this amusante pastiche from French joker Fab DS:
The two versions of Dance Pony Dance for Three last year (one was a re-cut for Christmas) scored about ten million. Whatever will they think of for the next one?
It didn’t inspire anything… The French guy just used the template available on landing page of the campaign.