Which is intriguing for a number of reasons, not least because Gregory was appointed a non-exec director of indie UK rival Ocean Outdoor (best-known for its iMax site on London’s South Bank) back in October 2012.
Might a deal between Exterion and Ocean, which is backed by Lloyds Development Capital, now be on the cards? Ocean Outdoor is led by former CBS execs Tim Bleakley and Tom Goddard.
Gregory has been managing director of Telefonica Digital’s global ad business since 2009 and is also non-exec chairman of mobile business Weve and a vice-chairman of the Mobile Marketing Association, so he knows his way around these things.
Exterion is now owned by Platinum Equity. CBS Outdoor in the US has turned itself into a REIT (real estate investment trust), mainly for tax reasons.