This has put the wind up some retail analysts who envisage Tesco giving everybody a tenner.
New(ish) agency Wieden+Kennedy has been enlisted to dramatise this particular goody with one of its now trademark short and snappy campaigns for the retailer.
Will we ever see a ‘proper’ brand campaign from W+K for Tesco? Maybe not. At this rate it’ll soon be in the Guinness Book of Record for the most commercials made in one year for a single client.