If anyone is media land was looking for an excuse to raise a glass this Christmas (they probably don’t need one) it seems that UK media spend is going through the roof next year, following more than respectable 2015 growth ...
Read More »Another poser for Publicis as 21st Century Fox joins the rush to review global media
There’ll be much burning of the midnight oil in Publcis Groupe’s big two media operations – Starcom MediaVest and ZenithOptimedia – as another big global client reviews. At the end of last week Procter & Gamble announced it was reviewing ...
Read More »Zenith buys Czech ‘performance agency’ B2B Group
Once upon a time media agencies did what it said on the tin – planned and bought media time and space. But the lines are blurring all over adland and Publicis Groupe’s ZenithOptimedia has something called Performics, which describes itself ...
Read More »Zenith’s crystal ball predicts the ‘personalisation’ of everything – online concierge anyone?
ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and entertainment, chiefly through ‘customised personal experiences’ it seems. A particular focus are so-called ‘Millenials,’ 16-24s who, we keep reading, haven’t ...
Read More »Now Bollore stitches €500m O2 Havas media deal
French tycoon Vincent Bollore, newly installed as chairman of huge media conglomerate Vivendi (it owns Canal+ among others) seems to have rediscovered an interest in advertising too. Hot on the heels of announcing he plans to tender for more shares ...
Read More »Publicis Groupe perks up as Nestle UK media set to follow Samsung good news
It’s been rather a good week for Publicis Groupe, with Leo Burnett hanging on to its share of the $4bn Samsung creative account and BBH winning a place on the the tech giant’s hotshot roster along with Wieden+Kennedy. Now Campaign ...
Read More »New Publicis agency Roar may herald a merger of big holding companies’ digital and media operations
Publicis Groupe is reshuffling its digital assets once again, having spent billions over the years acquiring Digitas, Razorfish, Rosetta and LBi among others. Now it’s setting up new ‘bespoke’ digital agency Roar, to handle JP Morgan Chase, by some measures ...
Read More »Telefonica media, Sorrell at Davos, CP+B heads south and Arnie makes a comeback at the Super Bowl
I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has had its trials in recent years but owns some good brands, including 02 in the UK. Media is currently with ...
Read More »ZenithOptimedia shuffles the deckchairs as CEO Hipperson exits after L’Oreal loss
As expected, Publicis Groupe-owned ZenithOptimedia, one of its two main media agencies along with StarcomMediaVest (branding guys, branding) has ditched CEO Tim Hipperson in the wake of the loss of £135m L’Oreal UK to WPP’s Maxus. Hipperson only joined six ...
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