zenithoptimedia
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Advertisers
Is the UK really set for a 2016 ad boom?
If anyone is media land was looking for an excuse to raise a glass this Christmas (they probably don’t need…
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Another poser for Publicis as 21st Century Fox joins the rush to review global media
There’ll be much burning of the midnight oil in Publcis Groupe’s big two media operations – Starcom MediaVest and ZenithOptimedia…
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Agencies
Zenith buys Czech ‘performance agency’ B2B Group
Once upon a time media agencies did what it said on the tin – planned and bought media time and…
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Ad Tech
Zenith’s crystal ball predicts the ‘personalisation’ of everything – online concierge anyone?
ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and…
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Now Bollore stitches €500m O2 Havas media deal
French tycoon Vincent Bollore, newly installed as chairman of huge media conglomerate Vivendi (it owns Canal+ among others) seems to…
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Publicis Groupe perks up as Nestle UK media set to follow Samsung good news
It’s been rather a good week for Publicis Groupe, with Leo Burnett hanging on to its share of the $4bn…
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New Publicis agency Roar may herald a merger of big holding companies’ digital and media operations
Publicis Groupe is reshuffling its digital assets once again, having spent billions over the years acquiring Digitas, Razorfish, Rosetta and…
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Telefonica media, Sorrell at Davos, CP+B heads south and Arnie makes a comeback at the Super Bowl
I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has…
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ZenithOptimedia shuffles the deckchairs as CEO Hipperson exits after L’Oreal loss
As expected, Publicis Groupe-owned ZenithOptimedia, one of its two main media agencies along with StarcomMediaVest (branding guys, branding) has ditched…
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