Tag Archives: zenithoptimedia

Is the UK really set for a 2016 ad boom?

If anyone is media land was looking for an excuse to raise a glass this Christmas (they probably don’t need one) it seems that UK media spend is going through the roof next year, following more than respectable 2015 growth ...

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Zenith buys Czech ‘performance agency’ B2B Group

Once upon a time media agencies did what it said on the tin – planned and bought media time and space. But the lines are blurring all over adland and Publicis Groupe’s ZenithOptimedia has something called Performics, which describes itself ...

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Zenith’s crystal ball predicts the ‘personalisation’ of everything – online concierge anyone?

ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and entertainment, chiefly through ‘customised personal experiences’ it seems. A particular focus are so-called ‘Millenials,’ 16-24s who, we keep reading, haven’t ...

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New Publicis agency Roar may herald a merger of big holding companies’ digital and media operations

Publicis Groupe is reshuffling its digital assets once again, having spent billions over the years acquiring Digitas, Razorfish, Rosetta and LBi among others. Now it’s setting up new ‘bespoke’ digital agency Roar, to handle JP Morgan Chase, by some measures ...

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