Tag Archives: zenithoptimedia

If anyone is media land was looking for an excuse to raise a glass this Christmas (they probably don’t need one) it seems that UK media spend is going through the roof next year, following more than respectable 2015 growth ...

There’ll be much burning of the midnight oil in Publcis Groupe’s big two media operations – Starcom MediaVest and ZenithOptimedia – as another big global client reviews. At the end of last week Procter & Gamble announced it was reviewing ...

Once upon a time media agencies did what it said on the tin – planned and bought media time and space. But the lines are blurring all over adland and Publicis Groupe’s ZenithOptimedia has something called Performics, which describes itself ...

ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and entertainment, chiefly through ‘customised personal experiences’ it seems. A particular focus are so-called ‘Millenials,’ 16-24s who, we keep reading, haven’t ...

French tycoon Vincent Bollore, newly installed as chairman of huge media conglomerate Vivendi (it owns Canal+ among others) seems to have rediscovered an interest in advertising too. Hot on the heels of announcing he plans to tender for more shares ...

It’s been rather a good week for Publicis Groupe, with Leo Burnett hanging on to its share of the $4bn Samsung creative account and BBH winning a place on the the tech giant’s hotshot roster along with Wieden+Kennedy. Now Campaign ...

Publicis Groupe is reshuffling its digital assets once again, having spent billions over the years acquiring Digitas, Razorfish, Rosetta and LBi among others. Now it’s setting up new ‘bespoke’ digital agency Roar, to handle JP Morgan Chase, by some measures ...

I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has had its trials in recent years but owns some good brands, including 02 in the UK. Media is currently with ...

As expected, Publicis Groupe-owned ZenithOptimedia, one of its two main media agencies along with StarcomMediaVest (branding guys, branding) has ditched CEO Tim Hipperson in the wake of the loss of £135m L’Oreal UK to WPP’s Maxus. Hipperson only joined six ...