Youtube
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Advertisers
Séamus Brennan: can CTV and VOD grow fast enough to plug the shrinking UK TV ad market?
The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year…
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Advertisers
YouTube forecasts a ‘Fright before Christmas’ as consumers rein in festive spending
Christmas is going to be a worrying time for marketers as the world appears to go from bad to worse,…
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Advertisers
Graham Swallow: which demographic offers the most untapped potential for brands?
The Facebook juggernaut has shown its first signs of weakness in 2022, with ad revenue down several billion and users…
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YouTube unveils its Cannes-to-Cannes high scoring ads
With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global…
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YouTube’s top ads of 2018 show that a good story sells
YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property…
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YouTube unveils its top ads of 2018 (Xmas excepted)
YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent…
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Advertisers
Paddy Collins of YouTube: how to be creative in online video when it’s gone in six seconds
Lines on the Antiquity of Microbes by Strickland Gillilan (1904) Adam Had ‘em It can be said, with relative certainty…
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Ad Tech
YouTube gets ad industry ‘brand safety’ seal of approval
For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of…
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YouTube reveals top-scoring British ads (Google is tops)
YouTube has today released its 2017 UK ads leaderboard. These are determined by an algorithm that factors in audience engagement…
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