Tag Archives: Youtube

Christmas is going to be a worrying time for marketers as the world appears to go from bad to worse, especially perhaps in the UK as the Government has compounded global difficulties with its recent ham-fisted “mini-budget.” New chancellor Jeremy ...

The Facebook juggernaut has shown its first signs of weakness in 2022, with ad revenue down several billion and users levelling off after years of steady growth. Apple and TikTok have been named as the culprits – the latter for ...

With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging ...

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention ...

YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream ...

Lines on the Antiquity of Microbes by Strickland Gillilan (1904) Adam Had ‘em It can be said, with relative certainty I suspect, that this is the first time an article around six-second creativity for online video has leaned on twentieth-century ...

For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of flak over “inappropriate content.” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with ...

YouTube has today released its 2017 UK ads leaderboard. These are determined by an algorithm that factors in audience engagement (watch time, likes, shares), video views and audience retention (how much of a video people watched). In 2017 John Lewis ...

If you can stomach a bit more Santa this ad from Huawei and Doner featuring a tie-up with Save the Children was YouTube’s top scorer in December. £500,000 was raised for the charity. Andrew Garrihy, CMO, Huawei Western Europe CMO ...