Tag Archives: Youtube

YouTube’s top ads of 2018 show that a good story sells

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention ...

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YouTube unveils its top ads of 2018 (Xmas excepted)

YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream ...

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YouTube gets ad industry ‘brand safety’ seal of approval

For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of flak over “inappropriate content.” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with ...

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YouTube reveals top-scoring British ads (Google is tops)

YouTube has today released its 2017 UK ads leaderboard. These are determined by an algorithm that factors in audience engagement (watch time, likes, shares), video views and audience retention (how much of a video people watched). In 2017 John Lewis ...

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Huawei/Save the Children tie up tops YouTube at Xmas

If you can stomach a bit more Santa this ad from Huawei and Doner featuring a tie-up with Save the Children was YouTube’s top scorer in December. £500,000 was raised for the charity. Andrew Garrihy, CMO, Huawei Western Europe CMO ...

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Andy Vogel of NewBase: US net neutrality repeal will cost UK advertisers too

Despite 83 per cent of Americans supporting net neutrality maintaining the status quo, the Federal Communications Commission (FCC) has undone the 2015 rules that prevented internet providers from using a tiered/paid system to block or slow specific websites. Now, because ...

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