Tag Archives: Youtube

Have YouTube’s algorithms gone bananas?

I know that YouTube is under pressure for publishing inappropriate this and that – with advertisers withdrawing in droves although that probably won’t last – but have its (possibly rehashed) algorithms gone mad? When I go to YouTube I usually ...

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YouTube walks from one safety issue into another

What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next to ads, now it’s dodgy (and worse) comments on videos featuring children. Not usually adjacent to a brand. Clearly policing ...

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Google and Facebook eye Christmas ads bonanza

So what has happened to the Christmas ads missing millions? Last week we noted that YouTube views seems to be down across the piece and it seems that the same has happened to Facebook shares (bigger numbers than YouTube in ...

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Welcome to the era of six-second video ads

YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds? It’s longer than five but shorter than seven..dunno. Of course all three want more ad dollars. Any other benefits? The ...

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IPA calls on YouTube and Google to mend their ad ways

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

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Will YouTube’s top ad scorers win at Cannes?

With Cannes Lions 2017 on the horizon, YouTube has released its special edition Cannes YouTube Ads Leaderboard of highest scoring ads. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads include: Heartstring numbers from Knorr, ...

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Fake ads storm threatens media buying model

Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or Facebook) the architecture of the ad world is changing dramatically. Suddenly, for example, there’s the opportunity for “old,” linear media ...

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