Robbie Williams comes out punching for WW as Anomaly readies global campaign

December 28, 2018 Comments Off on Robbie Williams comes out punching for WW as Anomaly readies global campaign

Robbie Williams, once unkindly dubbed ‘Blobby’ Williams, is a new face of WWW (Weight Watchers as was) along with Kate Hudson. Following its rebrand WW is now ‘For Every Body’ as we embark on that challenging 21st century journey towards ...

Alexis Eyre of Five by Five: why are so many brands hopping on the wellness treadmill?

October 5, 2018 Comments Off on Alexis Eyre of Five by Five: why are so many brands hopping on the wellness treadmill?

Why are so many brands hopping on the wellness treadmill, and do customers even care? Weight Watchers has relaunched as WW. People are still going to call it Weight Watchers – ‘double u double u’ is a phonetic nightmare, and ...

More About Advertising The alternative voice of advertising, marketing and media

Tag Archives: ww

Robbie Williams comes out punching for WW as Anomaly readies global campaign

Alexis Eyre of Five by Five: why are so many brands hopping on the wellness treadmill?

Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy

Legal, decent, honest, truthful: the ASA is doing its best as research shows public trust is boosted

MediaSense study recommends shorter, sharper pitches