WPP
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Ad Tech
ComScore investment costs WPP £122m
When WPP bought a $300m stake in online measurement company comScore last year it looked a smart move; a way…
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R3: Omnicom leads 2016 “Roster-palooza” creative and media new business race
Global marketing consultancy R3 has produced its half-year 2016 round-up of new business wins among both creative and media agencies…
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Poor Enfatico is still down in the Boonedocks
One Torrence Boone, who’s now a VP at Google charged with agency relationships, founds himself at the centre of a…
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WPP backs Turkey with JWT digital agency deal
WPP marches on where others, sometimes, fear to tread. Every now and then you feel its executives might be issued…
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GroupM appoints John Montgomery as digital policeman
WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at…
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WPP looks like biggest winner in GSK agency review
GlaxoSmithKline Consumer Healthcare has completed the agency review it launched following the establishment of a joint venture with Novartis. The…
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Maxus opens tech-based outpost in Scotland
WPP media agency Maxus is opening in Scotland. Maxus Scotland, based in Edinburgh will be headed by Andrew Dunn (left),…
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WPP’s Grey steps up continental Europe drive with Belgium’s Famous
WPP boss Sir Martin Sorrell is proving as good as his (many) post-Brexit words; ramping up the communications giant’s continental…
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IKEA pits Aegis against GroupM in new global media deal
IKEA has finished the review of its £300m media around the world with the diverting solution of appointing WPP’s GroupM…
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