One Torrence Boone, who’s now a VP at Google charged with agency relationships, founds himself at the centre of a mini-storm that may well gather into something bigger.
Agency Spy published a subsequent piece claiming Boone was “unemployable.” It was recently approached by lawyers demanding the piece be removed from history – acting on behalf of a complainant who didn’t exist. The full story is in Agency Spy here.
Boone has denied any involvement – so who was? And why?
Fingers are also being pointed at a so far unnamed ‘reputation management’ outfit (PR firm to you and me) trying to rewrite history (as they quite often do – by tampering with Wikipedia entries for example). But this looks a bridge too far even by their slippery standards.
Here’s George Parker’s inimitable take on it in Adscam.
Enfatico is emphatically the agency story that won’t die.